FREE LIVE 90 MINUTE WORKSHOP
How to Build a Message That Attracts the Right Clients Without Starting Over
In a market where trust is harder to earn and prospects are more cautious than ever, your message is the first thing that either opens the door or closes it. This workshop helps you get it right — without starting from scratch.
Why Your Message Matters Now
More Than Ever
The marketplace has dramatically changed. Prospects have more options, more skepticism, and less patience for messaging that feels generic. And with more and more business owners using AI to generate their messaging, everything sounds the same and people can tell.
The good news is that people are not looking for the most credentialed coach or the most feature-rich program. What they are looking for is a person who clearly understands their specific situation and can help them go from where they are to where they want to be.
Most coaches and consultants are still leading with their method, their credentials, or what they do. Meanwhile, their ideal clients need content that makes them feel seen.
This workshop gives you a practical framework for closing the gap.
What You'll Walk Away With
A clear understanding of why your current message may not be resonating in today’s market — and what to do about it.
A framework for finding the exact language your ideal clients use to describe their problem right now.
A sharper, more specific message you can put to work immediately — on your website, in conversations, in your content.
Clarity on how to differentiate yourself in a way that builds trust before the first conversation.
This is for coaches and consultants who are doing meaningful work but feel like their message isn’t keeping pace with how the market has changed. If getting clients feels harder than it used to — and you’re not sure what’s different — this is the place to start.
Meet Your Host
Jen Howat
Jen is the founder of Build it Better Communications, a boutique strategic growth agency for coaches and consultants. Before building this agency, Jen spent years in pastoral ministry as a pastor, coach, and organizational leader — where she developed a deep foundation in storytelling, strategic communication, and helping leaders design the pathways that move people from where they are to where they want to be. She brings those same principles to the coaches and consultants she works with today, helping them build a message that resonates, a system that grows, and a business that creates space for the life they actually want to live.
Join Us for the Messaging Workshop
This is an interactive workshop — not a webinar you half-watch while checking email.
You’ll be guided through a practical framework and leave with something you can actually use.
At the end, we’ll share how we work with clients who want to go further.
If that’s you, great. If not, you’ll still leave better positioned than when you arrived.
OUR NEXT WORKSHOP IS
March 25th @ 11:00am CT
You can join the workshop LIVE on Zoom or watch the recording.
The replay will be available for a limited time for those who have registered.
Spaces are limited. Register now!
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